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Pinterest’s First Five Pins of the Day – Explained

Photograph of laptop with post title overlaid. Confused by Pinterest's recommendation to "prioritize" the first five pins you make each day? When does the Pinterest "day" start? Why does Pinterest recommend doing that? Does it have to do with their algorithm? All those questions are answered in here!

Pinterest recently changed their best pinning practices guidelines to say that we need to prioritize the first five pins of the day. What does this mean? When does the “day” start on Pinterest? It’s pretty simple – but lots of people are confused by the vague instructions. Pinterest’s “first five” pins are the first five pins after midnight UTC made to your account.

Here’s what Pinterest’s Best Practices for Pinterest Success page says:

“The first 5 Pins you save each day will be prioritized for distribution. Save to the most relevant board first. It’s okay to save a Pin to multiple boards, but save to the most relevant one first—that Pin will get distribution priority. Saving to irrelevant boards won’t help and may hurt the distribution of your Pins.”

Update 06/01/2018 – Pinterest recently redid their guide to simply things, and removed the “First 5 Pins” recommendation – along with a lot of other recommendations. HOWEVER, it was confirmed to Buffer via Pinterest’s developers that the first five pins are still a factor. 

Why the First 5 Pins?

The reason Pinterest says to prioritize these first five pins is that the algorithm will be sure to prioritize showing these five pins in the smart feed over the other pins you make that day. That doesn’t mean they won’t show your other pins, it just means that those will be shown first – then as they keep scrolling, your followers will see more.

Think of it as if you have five good chances to get someone’s attention on Pinterest, what would you want them to definitely see?

When Does the “Day” Start?

Pinterest has confirmed that their “day” starts at Midnight UTC. People are getting very confused with converting midnight UTC to their own timezone – especially because UTC isn’t impacted by daylight savings time. Many people are using the terms “EST” or “PST” when googling to convert the timezones, but we’re currently in daylight savings time – or “EDT” and “PDT” – except for Arizona & Hawaii of course 

Midnight UTC converts to:

  • 7pm EST/8pm EDT
  • 6pm CST/7pm CDT
  • 5pm MST/6pm MDT
  • 4pm PST/5pm PDT
  • 2pm HST

You’ll notice that these are the same times that many have always said are the “best” times to pin on Pinterest. Chances are you were already sending out your newest or best pins at those times and don’t need to change a thing!

How to Embrace the First Five Pins

So what do you need to do? Just make sure the pins that go out after midnight UTC are the pins you definitely want eyeballs on, on the most relevant personal board. I cushion those pins a little bit – especially when scheduling via Tailwind – because sometimes scheduled pins get a bit laggy with publishing. I’ll make sure that the pin before and after those chosen five are also pins I want to prioritize, just in case there’s a delay.

What about live pinning, and pinning other peoples’ content? You’ll definitely want those five pins to be your content to your personal boards (not group boards). If you find yourself live pinning during that time block – play it safe by adding those pins to a secret board, and move them later. Therefore, your scheduled prioritized pins can go out as planned, and you won’t have to worry.

Pinterest’s “first five” pins aren’t as complicated as they first sound. Once you figure out the right time to pin, and have your personal boards optimized for SEO, you’re good to go! Because the first five pins recommendation is an easy and simple one, it’s a great starting point for those brand new to Pinterest strategy.

Need More Help with Your Pinterest Strategy?

I recommend one course – Pinning Perfect* (affiliate link)! It’s the best value for your dollar, regularly updated with all the latest information. Recently, I’ve seen lots of bloggers complaining about all the “new” Pinterest changes. Pinterest actually hasn’t made any significant changes, the strategies they recently shared at conferences and in webinars were all the same strategies Pinning Perfect has covered for years. In my opinion, every single blogger or business person who wants to strategically use Pinterest for their marketing needs to use Pinning Perfect.

Don’t want to do it yourself? Contact me to see if I have any openings for my Pinterest Management services.

*I am an affiliate for the Pinning Perfect course, which means I will make a small portion of any sale made using my link. I only recommend courses and tools that I use myself, and that I feel are the best value and quality money can buy.

More resources:

Best Practices for Success on Pinterest:
https://business.pinterest.com/…/best-practices-for-pintere…
Tailwind & Pinterest Facebook Live Webinar:
https://www.facebook.com/Tailwind/videos/1984457738292249/

This post might contain affiliate links, meaning I might make a small commission if a purchase is made after clicking on them.

How We Survived a Devastating Layoff – and You Can Too!

Layoffs, most of the time, are totally unexpected – and totally devastating. In the fall of 2014, my husband was hit with a devastating layoff – and we suddenly needed to replace his income to make ends meet. I was terrified, until that point I felt like my freelancing was just means to get us out of debt faster and have some fun money. Thankfully I had completely overhauled my business earlier that year and went from barely contributing to our budget to being able to support us both on one income. You can do it too and survive a devastating lay off with self-employment – all you need is some time and some sort of skills that you can use remotely – like editing Word documents!

My husband was laid off suddenly and unexpectedly – but we managed to survive that devastating layoff and find independence with self-employment! Here's how you can start a new career from scratch as a virtual assistance or any other telecommuting position!

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This post might contain affiliate links, meaning I might make a small commission if a purchase is made after clicking on them.

How to Buffer Video & Image Shares from Other Facebook Pages

Buffer is a great social media scheduling tool! Here's how to use it to schedule shares of video & image posts made by other Facebook pages. If you Buffer video & image shares, you get a boost of engagement & reach from the original page! In both a video tutorial & written format to follow along. | MegBateman.com @ourmisadventure

It’s no secret that I’m a major fan of Buffer, and love to use it for managing profiles for all of my clients. But, it isn’t always straightforward how to do some things. It’s hard to develop something that depends entirely on others, and we all know how easy Facebook makes things. Yes, that’s sarcasm! One of the things that we have to adapt to with Facebook’s quirks is using Buffer to re-share videos and images from other Facebook pages. [Read more…]

This post might contain affiliate links, meaning I might make a small commission if a purchase is made after clicking on them.

Tips & Tricks for Pinning with Buffer

Note – A previous version of this post appeared on my other blog, Our Misadventures on August 5th, 2015. Since then I’ve decided to separate business from personal blogging and am moving this over to MegBateman.com along with some updates. 

Not sure about switching to Buffer for your Pinterest scheduling? Want to see it in action before taking the dive? Or you're confused on how to use it? This webinar covers all the tips and tricks for pinning with Buffer.

Not sure about switching to Buffer for your Pinterest scheduling? Want to see it in action before taking the dive? Or you’re confused on how to use it? This webinar covers my favorite tips and tricks for pinning with buffer!

[Read more…]

This post might contain affiliate links, meaning I might make a small commission if a purchase is made after clicking on them.

New Blog, New Beginnings

Welcome to my new blog, Meg Bateman – Social Media Strategist! This is a new outlet for me to help others with their most pressing social media & blogging problems.
At the beginning of this year, I decided I needed to find a new balance in my life between running two businesses and making time to really enjoy life. One of the things that stood out to me was being able to help more people with the knowledge that I’ve acquired over the years. I only have so much time for regular clients and coaching calls, I needed to find a way to help more people with the time I do have.

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